Loose Leaf Contemporary Advertising
by Michael F. Weigold, William F. Arens
Loose Leaf Contemporary Advertising offers a contemporary introduction to advertising from authors Michael F. Weigold and William F. Arens. Focused on the advertising field and its connection to marketing and business, this title is suited to students, educators, and readers seeking a foundation in advertising concepts.
About This Book
Loose Leaf Contemporary Advertising is a book about advertising and its place within modern business and marketing.
Written by Michael F. Weigold and William F. Arens, it provides a contemporary perspective for readers studying or exploring advertising.
The loose-leaf format may suit classroom use and flexible reference.
Its subject matter makes it relevant to students, educators, and anyone seeking foundational knowledge of advertising.
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