Essentials of Health Care Marketing
Essentials of Health Care Marketing provides a focused introduction to marketing in the health care field. Written by Eric N. Berkowitz, it offers readers a foundation for understanding the essential ideas and practices associated with health care marketing.
About This Book
Essentials of Health Care Marketing introduces the foundational subject of marketing within the health care field.
Written by Eric N. Berkowitz, the book focuses on essential marketing concepts as they relate to health care organizations and services.
It is suited to readers seeking a broad, structured overview of health care marketing.
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