Marketing Strategy: Text and Cases
by O. C. Ferrell, Michael Hartline, Michael D. Hartline
This textbook presents core marketing strategy concepts alongside case studies, helping students and practitioners build effective marketing plans and competitive positioning.
About This Book
Marketing Strategy, Text and Cases provides a structured approach to developing and implementing marketing plans.
The text combines theoretical frameworks with practical case examples to illustrate strategic decision-making.
Readers learn to analyze markets, identify opportunities, and craft competitive positioning strategies.
The included cases offer insights into how organizations address real marketing challenges.
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