MKTG 9 (Book Only)
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MKTG 9 (Book Only)

by Joseph F. Hair Jr., Charles W. Lamb Jr., Carl D. Mcdaniel

Business Education Marketing
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MKTG 9 (Book Only) is a focused marketing textbook from Joseph F. Hair Jr., Charles W. Lamb Jr., and Carl D. McDaniel. Intended for students and readers of business, it offers a dedicated resource for studying marketing concepts in a standalone book format.

ISBN-13 9781285860145 ASIN 1285860144 Views 58 Publisher Cengage Learning Year 2015 Edition 9 Format Paperback Product Group Book Pages 432 Created July 08, 2026 Updated September 19, 2026
About This Book

MKTG 9 (Book Only) is a marketing textbook authored by Joseph F. Hair Jr., Charles W. Lamb Jr., and Carl D. McDaniel.

The book is designed for readers studying marketing and related business subjects.

As a book-only edition, it provides the core textbook material without additional product components specified in the title.

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I will be using this book for: