Marketing Management: Pearson New International Edition
by Russ Winer
Marketing Management: Pearson New International Edition offers a structured introduction to marketing management from Russ Winer. Designed for students and readers of business, it provides a focused foundation for studying marketing concepts and their role within management.
About This Book
Marketing Management: Pearson New International Edition presents a business-focused study of marketing management.
Written by Russ Winer, the book is designed for readers developing an understanding of marketing as an area of business education.
Its structured format supports study, review, and broader exploration of marketing management concepts.
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