Principles of Marketing
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Principles of Marketing

by Harris Lloyd

Business Marketing Introductory
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An essential textbook presenting core marketing concepts and strategies for students and professionals seeking a solid foundation in the field.

ISBN-13 9781292092898 ASIN 1292092890 Views 29 Publisher GARDNERS VI BOOKS AMS006 Year 2016 Format Paperback Product Group Book Pages 731 Adult No Created May 05, 2026 Updated September 29, 2026
About This Book

Principles of Marketing provides a comprehensive introduction to core marketing concepts and strategies.

The text covers essential topics relevant to contemporary marketing education and practice.

Designed for students, the book presents foundational knowledge in an accessible format.

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