Global Marketing
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Global Marketing

by Svend Hollensen

Business Marketing
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An essential resource exploring international marketing strategies, market entry, branding, and cross-cultural consumer behavior for students and professionals.

ISBN-13 9781292100111 ASIN 1292100117 Views 270 Publisher Pearson Year 2016 Edition 7 Format Paperback Product Group Book Pages 872 Adult No Created March 22, 2026 Updated August 12, 2026
About This Book

Global Marketing provides an in-depth overview of marketing principles applied in an international context.

The book covers essential topics such as market entry strategies, global branding, and cross-cultural consumer behavior.

Readers will gain practical insights into adapting marketing plans for diverse international markets.

It is designed for students and professionals seeking a solid foundation in global marketing concepts.

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I will be using this book for:
17 total votes