New Business Road Test, The
by John Mullins
A practical guide offering a structured framework to evaluate new business opportunities for market attractiveness, sustainability, and potential to deliver desired results.
About This Book
This book provides a structured approach for testing the viability of new business ideas.
It focuses on assessing market and industry attractiveness along with customer benefits.
Readers learn to evaluate competitive and economic sustainability of opportunities.
The framework helps determine whether an idea can deliver the desired results.
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