I will be using this book for:

Global Marketing

by Svend Hollensen

Business Marketing

0.0 out of 5 stars (0 ratings)

View on Amazon View on BAM Trade it in for cash!

An essential resource covering global marketing strategies, international business environments, and strategic decision-making for diverse markets.

ISBN-13 9781292251806 ASIN 1292251808 Views 25 Publisher Pearson Higher Education Year 2020 Edition 8 Format Paperback Product Group Book Pages 808 Created July 08, 2026 Updated August 12, 2026

About This Book

Global Marketing provides an in-depth overview of marketing principles applied across international markets.

The book explores key concepts in global business environments and strategic decision-making.

Readers gain insight into adapting marketing approaches for diverse cultural and economic contexts.

Reviews

No reviews yet. Be the first to review this book!

I will be using this book for:

Global Marketing

About This Book

Reviews

Write a Review

I will be using this book for: