Marketing: An Introduction, Global Edition
by Philip Kotler, Gary Armstrong, Prof Marc Oliver Opresnik
Marketing: An Introduction, Global Edition offers a broad, accessible starting point for understanding the field of marketing. Written by Philip Kotler, Gary Armstrong, and Marc Oliver Opresnik, this global edition is suited to students and readers seeking an international perspective on marketing fundamentals.
About This Book
Marketing: An Introduction, Global Edition provides an introductory treatment of marketing for readers beginning their study of the subject.
Written by Philip Kotler, Gary Armstrong, and Prof Marc Oliver Opresnik, the book presents marketing from an international perspective.
Its accessible focus makes it suitable for students and general readers seeking a broad foundation in marketing.
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