Marketing Management, Global Edition
by Philip Kotler, Kevin Keller
Marketing Management, Global Edition offers a global perspective on the study and practice of marketing management. Written by Philip Kotler and Kevin Keller, it is intended for students and business readers seeking a broad foundation in marketing within an international context.
About This Book
Marketing Management, Global Edition presents marketing management through a global perspective.
Written by Philip Kotler and Kevin Keller, the book is suited to readers studying or working in marketing and business.
Its focus is the management of marketing within an international context.
The title can serve as a reference for developing a broad understanding of marketing management concepts.
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