Integrated Advertising, Promotion, and Marketing Communications, Global Edition
I will be using this book for:
2 total votes
Log in to remove ads

Integrated Advertising, Promotion, and Marketing Communications, Global Edition

by Kenneth Clow, Donald Baack

international marketing Marketing Communications Global Advertising
1 Star 2 Star 3 Star 4 Star 5 Star
0.0 out of 5 stars (0 ratings)
View on Amazon View on BAM Trade it in for cash!

A global edition textbook presenting the fundamentals of advertising, promotion, and integrated marketing communications for students and professionals.

ISBN-13 9781292411217 ASIN 129241121X Views 105 Publisher Pearson Year 2021 Edition 9 Format Paperback Product Group Book Pages 472 Created April 16, 2026 Updated September 01, 2026
About This Book

This textbook covers the core principles of integrated marketing communications.

It explores advertising, promotion, and related strategies used by organizations globally.

The content is designed for students and practitioners seeking a structured overview of marketing communications.

Reviews

No reviews yet. Be the first to review this book!

Write a Review
I will be using this book for:
2 total votes