International Business: The Challenges of Globalization, Global Edition
by Kenneth Wild
International Business: The Challenges of Globalization, Global Edition offers a broad introduction to business in a global environment. Focusing on the relationship between international business and globalization, it provides students and general readers with a foundation for understanding cross-border commercial activity and its associated challenges.
About This Book
International Business: The Challenges of Globalization, Global Edition explores the subject of business in an increasingly interconnected world.
The book focuses on international business and the challenges associated with globalization.
It is designed as an educational resource for readers seeking a foundation in global business topics.
Written by Kenneth Wild, this Global Edition offers a broad starting point for studying business across national boundaries.
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