Strategic Management and Business Policy: Globalization, Innovation and Sustainability, Global Edition
by Alan Hoffman
Explores strategic management in a global context, emphasizing innovation and sustainability for modern business success.
About This Book
This book examines strategic management principles within the context of globalization, innovation, and sustainability.
It provides frameworks and tools for analyzing business environments and formulating effective strategies.
The content addresses how organizations can adapt to changing global markets while maintaining sustainable practices.
Readers will explore the integration of innovation into strategic planning and decision-making processes.
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