Contemporary Marketing
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Contemporary Marketing

by David L. Kurtz, Louis Boone, David Kurtz

Business Marketing
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A comprehensive guide to modern marketing strategies and practices for today's dynamic business environment.

ISBN-13 9781305075368 ASIN 1305075366 Views 823 Publisher South-Western Pub Year 2015 Edition 17 Format Hardcover Product Group Book Pages 652 Adult No Created February 27, 2026 Updated September 08, 2026
About This Book

Contemporary Marketing provides students with a thorough introduction to essential marketing concepts and strategies.

The text covers key topics including market research, consumer behavior, product development, and digital marketing.

Designed for course use, it emphasizes real-world applications and current industry trends.

Students gain practical skills to understand and respond to evolving market conditions.

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I will be using this book for:
52 total votes