MKTG (Book Only)
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MKTG (Book Only)

by Charles W. Lamb, Joe F. Hair, Carl Mcdaniel

Business Textbook Marketing
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An introductory marketing textbook presenting core principles and strategies for students and new professionals.

ISBN-13 9781305631793 ASIN 130563179X Views 128 Publisher Cengage Learning Year 2016 Edition 10 Format Paperback Product Group Book Pages 392 Created February 22, 2026 Updated August 12, 2026
About This Book

MKTG (Book Only) serves as an introductory resource covering essential marketing concepts and practices.

Authored by Charles W. Lamb, Joe F. Hair, and Carl Mcdaniel, the text is designed for academic use.

The book provides foundational knowledge suitable for students beginning their study of marketing.

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