MKTG (Book Only)
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MKTG (Book Only)

by Charles W. Lamb, Joe F. Hair, Carl Mcdaniel

Business Textbook Marketing
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MKTG is an accessible introduction to marketing by Charles W. Lamb, Joe F. Hair, and Carl McDaniel. Intended for students and learners, this book provides a foundation for understanding the field and supports education in business and marketing.

ISBN-13 9781305631793 ASIN 130563179X Views 154 Publisher Cengage Learning Year 2016 Edition 10 Format Paperback Product Group Book Pages 392 Created February 22, 2026 Updated October 31, 2026
About This Book

MKTG is a marketing-focused book by Charles W. Lamb, Joe F. Hair, and Carl McDaniel.

Designed for readers studying or exploring marketing, it provides an accessible foundation in the subject.

The book is suitable for educational settings and for anyone seeking an introduction to core marketing concepts.

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