Strength in Numbers: How Polls Work and Why We Need Them
Strength in Numbers offers an accessible introduction to polling, explaining how polls work and why they matter. G. Elliott Morris examines the value of numbers for understanding public opinion, presenting polling as an important tool for making sense of collective views and civic life.
About This Book
Strength in Numbers explores how polls work and why they are important.
G. Elliott Morris considers polling as a way to understand public opinion.
The book focuses on the meaning and value of numbers gathered from groups of people.
It offers a broad introduction to the role polls can play in civic and public life.
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