Entrepreneurship: Choice and Strategy

by Scott Stern, Joshua Gans, Erin Scott

Business entrepreneurship strategy

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Entrepreneurship: Choice and Strategy presents entrepreneurship through the lenses of choice and strategy. Scott Stern, Joshua Gans, and Erin Scott offer a business-focused examination of entrepreneurial decision-making, making this a useful resource for readers interested in ventures, opportunity, and strategic thinking.

ISBN-13 9781324072188 ASIN 1324072180 Views 135 Publisher W. W. Norton & Company Year 2024 Edition First Edition Format Paperback Product Group Book Pages 520 Created April 26, 2026 Updated September 10, 2026

About This Book

Entrepreneurship: Choice and Strategy examines entrepreneurship through the connected ideas of choice and strategy.

It offers a business-focused perspective on how entrepreneurial decisions shape the direction of a venture.

The book is suited to readers seeking a structured introduction to entrepreneurial thinking and strategic decision-making.

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Entrepreneurship: Choice and Strategy

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