MKTG
by Charles W. Lamb, Joe F. Hair, Carl Mcdaniel, Hair, Joseph F., Jr.
MKTG delivers essential marketing knowledge through an innovative, streamlined format from 4LTR Press. Co-authored by Charles W. Lamb, Joe F. Hair, and Carl McDaniel, it includes six months of MKTG Online access for interactive learning. Ideal for students seeking practical insights into business strategies and consumer dynamics.
About This Book
MKTG is designed as a concise and student-friendly textbook that introduces core marketing concepts in an accessible way. Authored by leading experts Charles W. Lamb, Joe F. Hair, and Carl McDaniel, it emphasizes practical applications and real-world relevance.
The book features the New, Engaging Titles from 4LTR Press, which streamlines content to focus on essential topics while incorporating multimedia elements for better retention. It covers foundational areas such as market research, consumer behavior, and strategic planning.
Included with the text is a printed access card for MKTG Online, providing one term (six months) of digital resources like quizzes, videos, and interactive exercises to support learning.
This edition aims to make marketing education dynamic and effective, helping students grasp key principles without overwhelming detail.
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