Marketing Management

by Dawn Iacobucci

Business Textbook Marketing

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Marketing Management by Dawn Iacobucci is a focused resource on the field of marketing management. Suitable for students, professionals, and general readers, it offers an accessible starting point for engaging with marketing as an important area of business study.

ISBN-13 9781337271127 ASIN 1337271128 Views 591 Publisher South-Western Pub Year 2017 Edition 5 Format Paperback Product Group Book Pages 324 Adult No Created March 12, 2026 Updated September 11, 2026

About This Book

Marketing Management is a book by Dawn Iacobucci focused on the subject of marketing management.

It provides readers with a dedicated resource for exploring marketing within a business and educational context.

The book may suit students, professionals, and general readers looking for material centered on marketing management.

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Marketing Management

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