The Fundamentals of Digital Fashion Marketing
by Clare Harris, Karen Edwards, Donna Watts
An accessible introduction to digital fashion marketing, covering essential strategies, tools, and platforms for students and professionals.
About This Book
This book introduces the core principles of digital fashion marketing.
It covers essential strategies for promoting fashion brands online.
Readers will learn about key digital tools and platforms used in the industry.
The content is designed for students and professionals seeking foundational knowledge.
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