Marketing: Based on First Principles
by Robert W. Palmatier, Andrew Crecelius
Explores core marketing principles to help professionals build effective, lasting strategies for business success.
About This Book
Marketing: Based on First Principles presents a structured approach to understanding marketing fundamentals.
The book emphasizes enduring concepts that guide effective marketing decisions across industries.
Readers gain insight into strategic frameworks that support long-term business growth and customer engagement.
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