Marketing Strategy: Based on First Principles and Data Analytics
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Marketing Strategy: Based on First Principles and Data Analytics

by Robert W. Palmatier, Shrihari Sridhar

Business Marketing Data Analytics
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A comprehensive guide to marketing strategy using first principles and data analytics for evidence-based decision-making.

ISBN-13 9781352011463 ASIN 1352011468 Views 113 Publisher Bloomsbury Academic Year 2021 Edition 2 Format Paperback Product Group Book Pages 350 Created February 22, 2026 Updated September 26, 2026
About This Book

This book presents marketing strategy through foundational principles and data analytics.

It emphasizes evidence-based approaches for strategic decision-making in marketing.

Readers learn to apply analytical methods to develop effective marketing strategies.

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I will be using this book for:
3 total votes