Marketing in Foodservice Operations (Foodservice Operations: The Essentials)
by David K. Hayes, Jack D. Ninemeier
Marketing in Foodservice Operations offers a focused introduction to the principles of marketing as they apply to the foodservice industry. Designed as part of the Foodservice Operations: The Essentials series, it provides foundational coverage for students and professionals building their understanding of foodservice management.
About This Book
Marketing in Foodservice Operations introduces the role of marketing within the foodservice industry.
As part of the Foodservice Operations: The Essentials series, the book presents foundational material for understanding foodservice marketing.
It is suited to readers seeking an educational resource on the relationship between marketing and foodservice operations.
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