Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen
Building a StoryBrand 2.0 is a business and marketing guide about communicating with greater clarity. Donald Miller focuses on helping readers refine their message so customers can understand it, connect with it, and pay attention in a crowded marketplace.
About This Book
Building a StoryBrand 2.0 focuses on making a business message clearer and easier for customers to understand.
Donald Miller presents the book as a guide to improving communication between businesses and the people they want to reach.
Its central emphasis is on shaping messaging so customers will listen and recognize the value being communicated.
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