The Stranger's Long Neck: How to Deliver What Your Customers Really Want Online
The Stranger's Long Neck presents a customer-centered approach to online communication and digital services. Gerry McGovern explores how organizations can identify what customers truly need, prioritize useful content, and deliver more effective online experiences.
About This Book
The Stranger's Long Neck examines how organizations can better understand and serve customers in online environments.
Gerry McGovern focuses on the importance of identifying what people actually want to accomplish when they visit a website or use a digital service.
The book offers a customer-centered perspective on creating clearer, more useful online experiences.
It is intended for readers interested in digital strategy, online content, usability, and delivering value through the web.
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