Global Marketing and Advertising: Understanding Cultural Paradoxes
Global Marketing and Advertising: Understanding Cultural Paradoxes examines how cultural differences influence marketing and advertising across international contexts. Marieke De Mooij presents a broad exploration of the connection between culture, communication, and global business, making the book relevant to students and readers interested in international marketing.
About This Book
Global Marketing and Advertising: Understanding Cultural Paradoxes explores the relationship between culture, marketing, and advertising in an international context.
The book focuses on cultural differences and paradoxes as important considerations for understanding global communication and business practices.
It is suited to readers seeking a broad introduction to the cultural dimensions of marketing and advertising.
Written by Marieke De Mooij, this work connects global business topics with the study of culture and communication.
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