Yes!: 50 Scientifically Proven Ways to Be Persuasive
by Noah J. Goldstein Ph.D., Steve J. Martin, Robert Cialdini Ph.D.
Yes! offers 50 scientifically proven approaches to becoming more persuasive. Written by Noah J. Goldstein, Steve J. Martin, and Robert Cialdini, this accessible guide explores practical principles for communicating ideas, influencing decisions, and encouraging positive responses in everyday situations.
About This Book
Yes! presents 50 scientifically informed ways to be more persuasive.
Drawing on the work of Noah J. Goldstein, Steve J. Martin, and Robert Cialdini, the book explores principles that can make communication more effective.
Its concise format offers accessible ideas for readers interested in influence, decision-making, and everyday interactions.
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