The Branding of the American Mind: How Universities Capture, Manage, and Monetize Intellectual Property and Why It Matters (Critical University Studies)
Jacob H. Rooksby examines how American universities capture, manage, and monetize intellectual property. Through the lens of Critical University Studies, the book considers the meaning and consequences of branding academic knowledge, offering a focused exploration of intellectual property and its importance to higher education.
About This Book
The Branding of the American Mind examines the relationship between American universities and intellectual property.
It focuses on how institutions capture, manage, and monetize knowledge and other forms of intellectual property.
The book considers the broader significance of these practices within higher education and explains why they matter.
Part of the Critical University Studies series, this work explores the institutional and public dimensions of academic knowledge.
Reviews
No reviews yet. Be the first to review this book!