Getting to Plan B
by Randy Komisar, John Mullins Sc
A guide for entrepreneurs on adapting business plans, testing assumptions, and building sustainable models through real-world feedback and strategic pivots.
About This Book
Getting to Plan B offers guidance for entrepreneurs facing the reality that initial business plans often require significant change.
The book emphasizes the importance of testing assumptions and making adjustments based on real-world feedback.
Readers learn strategies to identify when a pivot is necessary and how to implement changes effectively.
Focus is placed on building a sustainable business model through continuous learning and adaptation.
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