Buy-In: Saving Your Good Idea from Getting Shot Down
by John P. Kotter, Lorne A. Whitehead
Learn how to protect your best ideas from rejection and gain the support needed to make them succeed in any organization.
About This Book
Buy-In addresses the common challenge of getting others to accept and support new ideas within organizations.
The book outlines why good proposals often fail and provides strategies to build the necessary backing.
Readers learn approaches for presenting ideas in ways that reduce opposition and increase acceptance.
The content focuses on practical steps anyone can use to move initiatives forward despite resistance.
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