The Business of Spirits: How Savvy Marketers, Innovative Distillers, and Entrepreneurs Changed How We Drink
Chronicles the transformation of the spirits business driven by innovative marketers, distillers, and entrepreneurs reshaping how people drink.
About This Book
This book examines the evolution of the spirits industry through the efforts of marketers, distillers, and entrepreneurs.
It highlights changes in production, branding, and consumer preferences over time.
The narrative covers key developments that shaped how spirits are made and marketed today.
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