The Business of iPhone and iPad App Development: Making and Marketing Apps that Succeed
by Dave Wooldridge, Michael Schneider
The Business of iPhone and iPad App Development explores the practical business considerations behind creating and marketing mobile apps. Written by Dave Wooldridge and Michael Schneider, it offers guidance for developers and entrepreneurs seeking to approach iPhone and iPad applications with greater commercial focus and purpose.
About This Book
The Business of iPhone and iPad App Development focuses on the commercial side of creating mobile applications.
Dave Wooldridge and Michael Schneider address how developers can approach app development with business goals in mind.
The book also covers marketing apps and building strategies intended to help them succeed in a competitive marketplace.
It is aimed at readers who want to understand the opportunities and practical considerations involved in turning iPhone and iPad apps into a business.
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