I will be using this book for:

Global Marketing

by Kate Gillespie, H. David Hennessey

Business Marketing

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An authoritative resource exploring global marketing principles, strategies, and practices for students and professionals navigating international business environments.

ISBN-13 9781439039434 ASIN 1439039437 Views 25 Publisher South-Western Pub Year 2010 Edition 3 Format Hardcover Product Group Book Pages 576 Created July 08, 2026 Updated September 17, 2026

About This Book

Global Marketing provides essential insights into marketing across international borders.

The text covers key concepts and frameworks for understanding global market dynamics.

Readers gain practical knowledge applicable to contemporary business environments.

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I will be using this book for:

Global Marketing

About This Book

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I will be using this book for: