Managing Quality Service in Hospitality: How Organizations Achieve Excellence in the Guest Experience
by Robert C. Ford, Michael C. Sturman, Cherrill P. Heaton
Managing Quality Service in Hospitality examines how organizations can achieve excellence in the guest experience. Written by Robert C. Ford, Michael C. Sturman, and Cherrill P. Heaton, this hospitality management title offers a focused resource for understanding quality service and organizational performance.
About This Book
Managing Quality Service in Hospitality focuses on the relationship between service quality and the guest experience.
The book examines how hospitality organizations can work toward excellence in the services they provide.
Written by Robert C. Ford, Michael C. Sturman, and Cherrill P. Heaton, it is suited to readers interested in hospitality management and organizational approaches to quality service.
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