Integrated Marketing Communication: Creative Strategy from Idea to Implementation
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Integrated Marketing Communication: Creative Strategy from Idea to Implementation

by Robyn Blakeman

Business Marketing
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A practical guide to developing creative strategies for integrated marketing communication from concept through execution.

ISBN-13 9781442221222 ASIN 1442221224 Views 279 Publisher Rowman & Littlefield Publishers Year 2014 Edition 2 Format Paperback Product Group Book Pages 338 Adult No Created March 02, 2026 Updated September 28, 2026
About This Book

This book provides an overview of integrated marketing communication principles and processes.

It covers the development of creative strategies from initial idea through final implementation.

Readers are introduced to foundational concepts relevant to marketing communication planning.

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I will be using this book for:
3 total votes