Essentials of Business Research: A Guide to Doing Your Research Project
Essentials of Business Research offers a clear introduction to conducting research in a business setting. Designed as a guide to completing a research project, it helps readers build a practical understanding of the research process and approach their work with greater structure and confidence.
About This Book
Essentials of Business Research introduces the principles and practice of conducting research in a business context.
Written as a guide to doing a research project, it supports readers as they develop their understanding of the research process.
The book is suited to students and others seeking a clear foundation for planning and completing business research.
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