Sport Marketing

by Bernard J. Mullin, Stephen Hardy, William A. Sutton

Business Sports

0.0 out of 5 stars (0 ratings)

View on Amazon View on BAM Trade it in for cash!

Sport Marketing provides an introduction to the business of promoting, positioning, and managing sports-related products and experiences. Written by Bernard J. Mullin, Stephen Hardy, and William A. Sutton, it offers readers a foundation for understanding marketing within the sports industry.

ISBN-13 9781450424981 ASIN 1450424988 Views 733 Publisher Human Kinetics Year 2014 Edition Fourth Format Hardcover Product Group Book Pages 504 Created February 08, 2026 Updated September 21, 2026

About This Book

Sport Marketing examines marketing as it applies to the sports industry.

Written by Bernard J. Mullin, Stephen Hardy, and William A. Sutton, the book presents a collaborative perspective on the subject.

It is intended for readers seeking a foundation in sport-focused marketing concepts and practices.

I will be using this book for:

Sport Marketing

About This Book

Reviews

Write a Review

I will be using this book for: