Primalbranding: Create Belief Systems that Attract Communities
Primalbranding examines how belief systems shape the way people connect with brands and communities. Patrick Hanlon presents a marketing-oriented approach to creating identities and ideas that attract followers, strengthen relationships, and give organizations a more meaningful foundation for building lasting audience connections.
About This Book
Primalbranding examines the relationship between brands, belief systems, and communities.
Patrick Hanlon focuses on how organizations can create ideas and identities that attract people and encourage a sense of belonging.
The book offers a marketing perspective on building stronger connections between brands and their audiences.
It is suited to readers interested in branding, customer communities, and the principles behind lasting brand appeal.
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