Global Marketing and Advertising: Understanding Cultural Paradoxes
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Global Marketing and Advertising: Understanding Cultural Paradoxes

by Marieke De Mooij

Business Cultural Studies Marketing Advertising
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Marieke De Mooij explores global marketing and advertising through the concept of cultural paradoxes. The book offers a focused resource for readers studying international business, marketing communication, advertising, and the ways culture shapes these fields.

ISBN-13 9781452257174 ASIN 1452257175 Views 169 Publisher SAGE Publications, Inc Year 2013 Edition Fourth Format Paperback Product Group Book Pages 416 Created October 11, 2026 Updated October 31, 2026
About This Book

Global Marketing and Advertising: Understanding Cultural Paradoxes focuses on the relationship between culture, marketing, and advertising.

Marieke De Mooij examines cultural paradoxes in a global business and communications context.

The book is suited to readers interested in how cultural differences relate to international marketing and advertising.

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I will be using this book for:
4 total votes