Humblebrag: The Art of False Modesty
Harris Wittels turns his attention to humblebragging, the deceptively modest way people draw attention to themselves. With a sharp, humorous perspective, this book explores the language and cultural habits behind false modesty, offering an entertaining look at a familiar feature of modern communication.
About This Book
Humblebrag: The Art of False Modesty explores the tension between modesty and self-promotion.
Harris Wittels examines the ways people present achievements, complaints, and personal revelations while appearing reluctant to draw attention to themselves.
With a humorous focus on a recognizable form of communication, the book considers why false modesty has become so familiar in contemporary culture.
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