Strategic Communications Planning for Public Relations and Marketing
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Strategic Communications Planning for Public Relations and Marketing

by Laurie J Wilson, Joseph Ogden

Business Communications
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A practical guide to strategic communications planning for public relations and marketing professionals seeking effective strategies.

ISBN-13 9781465249159 ASIN 146524915X Views 296 Publisher Kendall Hunt Publishing Year 2014 Edition 6 Format Paperback Product Group Book Pages 303 Created February 25, 2026 Updated September 28, 2026
About This Book

This book provides guidance on strategic communications planning for public relations and marketing.

It covers essential concepts and approaches used by professionals in the field.

Readers will find practical frameworks for developing communication strategies.

The content is designed to support both students and practitioners in communications.

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I will be using this book for:
3 total votes