Marketing for Sport Business Success

by Brian Turner, Bonnie Parkhouse, Kimberly Miloch

Business Sports

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A practical guide offering marketing strategies and insights for success in the sports business industry.

ISBN-13 9781465287526 ASIN 1465287523 Views 215 Publisher Kendall Hunt Publishing Year 2017 Edition 2 Format Paperback Product Group Book Pages 388 Created February 13, 2026 Updated August 15, 2026

About This Book

This book provides an overview of marketing principles applied to sport business.

It covers essential strategies for promoting sports organizations and events.

Readers will learn how to develop effective marketing plans in the competitive sports market.

The content focuses on real-world applications and industry best practices.

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