Fashion Promotion in Practice (Required Reading Range, 60)
Fashion Promotion in Practice offers learners a focused introduction to the practical side of promoting fashion. Written by Jon Cope and Dennis Maloney, it provides a useful course resource for readers studying fashion, promotion, marketing, and related areas of industry practice.
About This Book
Fashion Promotion in Practice explores the practical field of promoting fashion and related products.
The book is suited to readers studying fashion promotion and seeking an accessible course resource.
Its focus on practice makes it relevant to learners developing an understanding of promotional work within the fashion industry.
Written by Jon Cope and Dennis Maloney, this title forms part of the Required Reading Range.
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