Marketing Analytics: Strategic Models and Metrics
Marketing Analytics: Strategic Models and Metrics examines the role of analytical models and metrics in marketing. Stephan Sorger’s book provides a focused resource for readers interested in connecting marketing performance measurement with strategic thinking and informed business decision-making.
About This Book
Marketing Analytics: Strategic Models and Metrics focuses on the relationship between marketing strategy, analytical models, and performance metrics.
The book is intended for readers seeking a structured perspective on how marketing information can support evaluation and planning.
Written by Stephan Sorger, it presents a business-oriented topic for students, professionals, and others interested in marketing analytics.
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