Aesop, Ancient Master of Persuasion: The 5 Ancient Patterns of Persuasion to Rock Modern Marketing (The Legend People)
Aesop, Ancient Master of Persuasion examines five ancient patterns of persuasion and their potential relevance to modern marketing. Kimberly Bonniksen connects classical influence techniques with contemporary communication, offering readers an accessible introduction to the relationship between ancient storytelling, persuasive ideas, and present-day marketing practice.
About This Book
Aesop, Ancient Master of Persuasion connects the enduring legacy of Aesop with the practical subject of modern marketing.
The book presents five ancient patterns of persuasion and considers their relevance to contemporary communication.
Readers interested in marketing, storytelling, and persuasive messaging will find a concise exploration of classical ideas applied to a modern context.
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