Entrepreneurship: The Practice and Mindset
by Heidi M. Neck, Christopher P. Neck, Emma L. Murray
A practical guide to developing an entrepreneurial mindset and applying proven practices for launching and growing ventures.
About This Book
Entrepreneurship: The Practice and Mindset provides a comprehensive introduction to the principles and practices of entrepreneurship.
The text emphasizes developing an entrepreneurial mindset alongside actionable strategies for identifying opportunities and creating value.
Readers explore key concepts through real-world examples and practical exercises designed to build essential skills.
The book supports learners in understanding how to launch, manage, and scale new ventures effectively.
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