Practical Google Analytics and Google Tag Manager for Developers

by Jonathan Weber

Technology Web Development

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A hands-on resource for developers seeking to implement and manage Google Analytics and Google Tag Manager for effective web tracking.

ISBN-13 9781484202661 ASIN 148420266X Views 190 Publisher Apress Year 2015 Edition 1st ed. Format Paperback Product Group Book Pages 291 Adult No Created February 09, 2026 Updated September 26, 2026

About This Book

This book provides guidance for developers working with web analytics tools.

It covers the implementation of Google Analytics and Google Tag Manager.

Readers learn how to use these platforms to track and analyze website data.

The content focuses on practical application for development projects.

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