Adman's Dilemmsa: From Barnum to Trump
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Adman's Dilemmsa: From Barnum to Trump

by Paul Rutherford

Business History Media Studies
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Paul Rutherford’s Adman's Dilemmas: From Barnum to Trump considers advertising through a historical lens, connecting the eras named in its title and focusing on the dilemmas that define the adman’s role.

ISBN-13 9781487522988 ASIN 1487522983 Views 64 Publisher UTP Year 2018 Edition First Edition Format Paperback Product Group Book Pages 466 Adult No Created April 07, 2026 Updated October 17, 2026
About This Book

Adman's Dilemmas: From Barnum to Trump is a book by Paul Rutherford.

Its title places advertising in a historical frame extending from P. T. Barnum to Donald Trump.

The book centers on the dilemmas associated with advertising and its prominent practitioners across these eras.

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