The Fortune Cookie Principle: The 20 keys to a great brand story and why your business needs one.
The Fortune Cookie Principle presents 20 keys to creating a great brand story and explains why storytelling matters to business. Bernadette Jiwa offers a focused guide to communicating a company’s value, purpose, and identity in ways that can support stronger branding and more meaningful customer connections.
About This Book
The Fortune Cookie Principle explores the role of storytelling in building a strong brand.
Bernadette Jiwa presents 20 keys to developing an effective brand story and explains why a clear narrative matters to business.
The book focuses on how businesses can communicate meaning, value, and purpose through thoughtful storytelling.
It offers a practical perspective for readers interested in branding, marketing, and business communication.
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